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Since 1895, when Joseph William Foster handmade the first pair of running spikes, Reebok has been an innovator in both fitness products and apparel plus footwear technologies. With a strong link to the fitness industry, Reebok has contributed many exciting programs such as Step Reebok, Slide Reebok and the Reebok Core Board. Highlights in technology over the past 20 years for Reebok have been the Pump, ERS, Hexalite and most recently, DMX.